7 Deadly Zins
Project Overview
7 Deadly Zins does an annual Halloween campaign. For these campaigns they tasked us with developing the concept that we would then apply across point-of-sale collateral and digital media.
Project Type
POS Campaign
Category
Wine & Alcohol
My Role
Concept
Graphic Design
Production Design
Art Director
Winter Design Studio
Point-of-Sale
In 2022 7 Deadly Zins went with a concept using a devilish tail as the tying element. This overall look was repeated across multiple POS items, including case sleeves, case cards, posters, vestcom tags, and aisle blades. It was also used across digitally on social media channels and national websites for brands like Kroger and Walmart.
In 2023 we did a similar Halloween push using an eerie haunted-house background setting. This concept was also used across the board on multiple print point-of-sale materials and digitally.
