VAlenera real estate

Project Overview
Michael Valenera created a real estate and consulting agency, Valenera Real Estate. Michael emphasized his desire to use his years of expertise in real estate development to help local entrepreneurs realize their dreams for a brick and mortar– not only as a realtor, but also as a consultant who can help guide them through red tapes, permits, etc.
In our conversations Michael discussed wanting an approachable and modern brand that felt rooted in the community– with a focus in South L.A.
Project Type
Branding
Category
Real Estate
My Role
Concept
Graphic Design



Brand Strategy
One of the main goals of Michael's was to make sure that the brand felt approachable. I created several drafts with different concepts. Ultimately landing in a roots logo. This logo represents all the groundwork that Valenera Real Estate helps develop for its clients in order for them to have a strong foundation. The colors selected feel modern and approachable without lacking professionalism.





